Mobile phones are after all the single most important social tool of the modern age, and try as they might, manufacturers and network operators have had only limited success in convincing people that phones are also TVs and games machines. It is, you would think, a 'no-brainer' for game developers, publishers and operators to build social networking functions into their games. But the social element of casual games sites has largely been missing - especially in the UK where operator support for any kind of connected online play is severely lacking. Dozens of popular titles like Slingo, Zuma and Bejeweled have been ported across to mobile, while seasoned casual games experts like Popcap are now creating mobile titles.
Of course, mobile games publishers have been attempting to tap into the popularity of online casual games for several years.
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"Customization features of the game series include personalized avatars, groups and chat capabilities, similar to social networking site elements, all elements of Mobile Games 2.0," says the release. Hawkins' current company, mobile games publisher Digital Chocolate, is planning to address these issues with its DChoc Café series of casual titles - puzzle games, card games, board games - the sort of stuff you might well play in a café - well, a bohemian non-chain café where the barristas won't glare at you for spending too long over your double super skinny latte. carrier deck, providing greater revenue opportunities for carriers."
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The model allows for in-game cross-promotion, viral discovery and free trial, all of which culminate in driving more customers directly to the point of purchase, i.e. "Mobile Games 2.0 revolves around creating a stronger emotional connection between the games and players, as well as a sticky, longer-term relationship between consumers and carriers. Now EA founder Trip Hawkins has unveiled his vison for the future of moble gaming, entitled. Sony introduced its Home and LittleBigPlanet innovations with talk of the Game 3.0 era. Now technology visionaries find it difficult, nay impossible, to talk about the future without giving it a x.0 suffix.